Large organizations often struggle with implementing change due to the inertia of established procedures and culture.

• Intensity of Desire: Encourage a strong desire for change by clearly communicating the benefits to all stakeholders.
• Perceived Value: Increase the perceived value of the change by emphasizing its potential positive impact on the organization's goals.
• Perceived Distance: Make the change seem achievable by breaking it down into manageable steps and celebrating milestones along the way.

Real World Example: Microsoft's shift towards cloud computing under the leadership of Satya Nadella. The leadership clearly communicated the benefits of the shift, increasing the intensity of desire and perceived value, while breaking down the transition into achievable steps, making the shift seem less daunting.

Large organizations often struggle with coordinating tasks and goals across different departments.

ATOMIC MIND Application: Foster a shared desire for collaboration and coordination across departments.

• Intensity of Desire: Nurture a strong desire for collaboration by creating a culture that values teamwork and shared goals.
• Perceived Value: Reinforce the perceived value of interdepartmental coordination by highlighting successful collaborative projects and rewarding teams that work well together.
• Perceived Distance: Facilitate easy communication and cooperation between departments to make effective coordination seem achievable.

Real World Example: The use of cross-functional teams at Apple to ensure smooth product development. The company encourages a desire for collaboration, highlights the value of teamwork, and facilitates easy communication between teams.

Large organizations may become complacent and fail to innovate, which can hurt their competitiveness.

ATOMIC MIND Application: Use the NDFF to drive innovation in the organization.

• Intensity of Desire: Develop a strong desire for innovation by making it part of the organization's vision and goals.
• Perceived Value: Highlight the value of innovation by celebrating successful innovative projects and ideas.
• Perceived Distance: Create an environment where employees feel their innovative ideas are welcomed and can be realized, making innovation seem more accessible.

Real World Example: Google's policy of allowing employees to spend 20% of their time on personal projects. This cultivates a strong desire for innovation, highlights its value, and makes innovation feel accessible to all employees.

Large organizations often struggle with retaining talented employees, leading to high turnover rates.

ATOMIC MIND Application: Use the NDFF to create a work environment that attracts and retains talent.

• Intensity of Desire: Foster a strong desire for career growth and personal development among employees.
• Perceived Value: Show the value of staying with the organization by offering competitive compensation, opportunities for career advancement, and a positive work environment.
• Perceived Distance: Make these benefits easily accessible to employees to enhance their desire to stay.

Real World Example: Netflix's approach to talent retention. They foster a strong desire for career growth, offer attractive compensation and benefits, and create a culture where these benefits are easily accessible.